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Senior Manager, Marketing – US HCP Promotions – Lung

Regeneron Pharmaceuticals, Inc.

This is a Contract position in Town Of Greenburgh, NY posted June 25, 2020.

SUMMARY: The Senior Marketing Manager, Libtayo US HCP Promotions
– Lung is a member of the Oncology Business Unit with accountability for promotions of Libtayo in NSCLC in the US.

He/she will be responsible for multi-channel promotions and leading project management / agency relationships and scope of work to successfully launch and commercialize Libtayo in lung cancer indications.


Responsible for HCP marketing for Libtayo for the NSCLC indication in the US.

This includes analyzing the competitive landscape, identifying key promotions opportunities, developing customer-focused and differentiated messages to key target audiences.


Collaborate with the Market Research
– Customer Insights and Data Analytics team to design and implement promotional strategies, while tracking brand performance, share of voice, market dynamics and competitive actions & response.


Responsible for the implementation of the multi-channel marketing mix, including omni-channel digital & media strategy and implementation, remote / tele-detailing, and creation and deployment of educational resources towards brand objectives and for high-impact engagements with all key target audiences.


Responsible for Medical, Regulatory and Legal Review of all promotional material, working with agencies and alliance partners.


Responsible for the development and execution of the Field Plan of Action and training plan, national/regional sales meeting execution and Field communications in collaboration with internal and external partners/stakeholders.


Develop promotional budget, gain approval from management, and manage advertising spend on promotional activities.


Manage and coordinate advisory boards, conference presence and speaker bureau programs.

• Bachelor’s degree required with preference for science background; MBA or equivalent preferred.

• 8 years of biotech/pharma brand marketing experience with 2 years of experience preferred in oncology marketing (NSCLC and solid tumors is a plus) and U.S.

launch and operational ‘in-line’ marketing experience.

• Understanding of oncology provider treatment environment.

• Expertise in managing ad agency and suppliers, developing annual budgets, and working with alliance partners.

• Strong integrity and ethics in behaviors, actions, and communications.

• Ability to communicate and act promptly.

Demonstrated initiative, creativity, and ability to work effectively in complex, rapidly changing environments.

Does this sound like you?

Apply now to take your first steps toward living the Regeneron Way We have an inclusive and diverse culture that provides amazing benefits including health and wellness programs, fitness centers and stock for employees at all levels Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations.

We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application process.

Please contact us to discuss any accommodations you think you may need.