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Senior Programmatic Campaign Manager


This is a Contract position in Suffolk County, NY posted March 25, 2020.

The Role We’re looking for a Senior Programmatic Manager to help launch, oversee, and directly manage campaigns for our clients at Wpromote.

You’ll manage paid media campaigns across programmatic platforms, making optimizations and updates daily.

We want a go-getter that brings prior experience and knowledge with various verticals and with extensive experience and/or a proven track record, you could be working with some of our biggest brands.

You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

You Will Be Managing client Display, Shopping, Video and retargeting advertising campaigns, including Contribute to strategy development based on a brand brief, partner selection, budget planning, and allocation, tagging and trafficking, QA and troubleshooting, analysis of performance, optimization, on-going, and post-campaign reporting Build and maintain strong relationships with clients, vendors, networks, publishers and partner agencies Demonstrate a deep understanding of clients’ industry and the competitive landscape within the context of the client’s business goals and strategic growth plan Represent the client strategic business objects and goals with publishers and vendors by demonstrating an understanding of the client’s brand, business goals, and vision (strategic growth plan) Responsible for the operational success of accounts and ensuring deliverables are met on time and on budget, including daily management of campaign budgets, on-site conversion actions, and bidding strategy Participate and demonstrate thought leadership and strategic insights in both internal and client-facing meetings and presentations Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns Managing technology vendor relationships as well as the implementation and/or integration of those technologies Creating and managing a portfolio of accounts in DV 360 (formerly DBM) and other engines including campaign creation, trafficking, and optimization Conducting industry, audience and competitor research Analyzing campaign results and adjust strategy and budgets accordingly Communicating with clients regularly to discuss goals and deliver results Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns Maintaining knowledge of industry trends as they relate to the programmatic space You Must Have 4 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP Deep knowledge of mobile app install campaigns Deep knowledge of the Programmatic and SEM industries and the PPC advertising model Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP).

Advanced experience with ad trafficking (Campaign Manager specific a plus).

Be a company expert on programmatic media buying Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns Excellent verbal and written communication skills Independent thinker who can work well through client demands/need The ability to draw critical analysis from data and make specific recommendations based on quantitative client data that consistently strives to meet client goals Good client management skills, comfortable contributing to the company’s thought leadership on Display industry topics Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DV 360, TTD, Data Xu, Media Math, LiveRamp etc.) Expertise in cross-channel and cross-device tracking, optimization, and attribution General knowledge of search engine optimization (SEO), social advertising, and web usability This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment.

Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.