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Avp, digital measurement analytics


This is a Full-time position in Smithtown, NY posted February 12, 2020.

SquarePeg is working with a consumer financial services company to help them find their ideal AVP of Digital Measurement Analytics.

Here is their description: This AVP, Digital Measurement Analytics role is part of strategic solutioning team that partners with agile, technology and marketing teams to design and develop digital measurement strategies, and, support teams with analysis and reports showcase values of key digital strategies.

These measurement strategies are developed in-house and built based on Ensighten, Adobe Marketing Cloud and Google Analytics 360 principles.

This role will design and create actionable insights by leveraging online/offline data, content management tools and 3rd party service providers.

The selected candidate is responsible for managing 2-3 offshore resources on a project basis.

Essential Responsibilities: Agile Analytics Platform or Product owner building measurement strategies to the digital product/platforms Responsible to build digital measurement solution for entire digital platform or productSupport about 6-8 agile teams working on digital platforms and collaborate with Product Owner for data ingestion, with support from 2-3 offshore resource supportCollaborate with Technology and UX teams to understand feature/platformDesign and develop measurement solutions, leveraging Adobe, GA360 and Analytical logs technologiesCreate Analytical requirements or stories, convert business requirements to storiesPartner with agile and DAIT teams to implement analytics data solutionPerform quality checks and provide required sign offProvide actionable insights to Business and Product team Partner with Digital analytics product owner, business and platform teams to identify Critical, Primary and Secondary KPI’s to measure developing platforms or productsCreate 30-, 60 and 90-days actionable insights into the platforms/productsShowcase performance of the developed feature/function, backing the analytics dataProvide recommendations to improve conversation, identifying and reducing frictions in customer pathsGatekeeper of all digital KPI’s related to platform developed and released by supported agile teamsProvide cross functional training around developed KPI and guide PnL teams with digital analysis/analyticsResponsible to data accuracy and integrity, for developed functions.

Built data lake/DWH architecture by collaborating with EDL teamsResponsible for managing and guiding offshore team to design, plan and deliver digital analytics projects from end to endResponsible for developing digital measurement framework or architecture for supporting platforms, partnering with digital P&L ownerPerform other duties and/or special projects as assigned Qualifications/Requirements: Bachelor’s degree, OR high school diploma/GED and 9+ years analytics experience in digital, marketing, portfolio management and product development in credit card/consumer businesses5+ years of work experience including:3+ years of experience in working with digital analytics platforms such Adobe or Google Analytics2+ years of experience in SAS or Python or R studio and/or SQL and working knowledge of Data warehouse concepts Desired Characteristics: 3+ years of experience in working with digital analytics platforms such Adobe Marketing cloud or Google Marketing Cloud2+ years of experience data cloud such as AWS or BigQueryExperience working with a tag management system such as TealiumExperience in digital analytics stacks with exposure GA360 or Adobe or FirebaseAbility to solve business questions through quantitative approaches and translate to business insightsExperience with Tableau or other data visualization tool preferredKnowledge around across channel or device marketing attribution, exposure to attribution tools such Branch, AppsFlyer or KochavaPrior experience in using online behavioral data and analytics to drive growth in digital channelsDirect experience in site analytics, display advertising, paid search and affiliate marketingDemonstrate ability to manage complexity and multiple assignments with less supervisionStrong understanding in credit card industry, Marketing, financial P&L driversExcellent communication skill both verbal and writtenStrong interpersonal skills, with ability to influence across cross-functional teams Legal authorization to work in the U.S.

is required.

We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

The salary range for this position is 70,000.00 150,000.00 USD Annual Grade/Level: 11 Locations:Chicago, ILStamford, CTKettering, OH Job Family Group: Marketing#ZR