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Digital Communications Specialist

Colgate University

This is a Contract position in Hamilton County, NY posted February 25, 2020.

Posting Details Position Information Job CategoryProfessional/AdministrativePosition TitleDigital Communications SpecialistFull Time/Part TimeFull TimeDivisionCommunications DivisionDepartmentCommunicationsDepartment StatementAccountabilities The Digital Communications Specialist supports digital communications efforts campuswide, and is responsible for the timely templating, appearance, distribution, and analysis of web pages, emails, mobile app modules, and other communications.

This position supports strategic communications and is the campus expert in the following: E-mail building and best practices, providing training and support for users of campus web content management and email marketing systems.

Researches and recommends technical solutions to support digital initiatives within the University’s communications office.

Integrates visual and written content to produce web pages, email communications, and mobile experiences.

Meet design specifications while adhering to current best practices in areas such as accessibility, search engine optimization, usability, and responsive design.

Expertise in web content management systems, email marketing platforms, mobile app platforms, public calendaring systems, digital map platforms.

Technical Competencies NameDevelopment and ProductionDescription Demonstrated expertise in front-end markup and coding for the creation of compelling digital communications.

Demonstrated understanding of site-building and theming in the creation of communication e-mails and web pages.

Technical Competencies NameContent CreationDescription Demonstrated ability to curate and adapt content for current communications channels to support University communications.

Technical Competencies NameCommunications Planning and StrategyDescription Demonstrated experience in planning the effective use of digital communications platforms, including email, websites, digital marketing, and social media to meet organizational goals.

Demonstrates an ability to assist with design reviews and user research, and interpret website and market data to develop a user experience that satisfies visitors’ needs and Colgate’s goals.

Demonstrated ability to collect and interpret analytics and make decisions informed by the data including Google Analytics and Litmus.

Technical Competencies NameCommunications TechnologyDescription Demonstrates advanced skills with email marketing platforms and email templating (Emma, Blackbaud Net Communities, Slate preferred).

Demonstrates expertise in website content management systems, including Drupal and WordPress.

Demonstrates expertise with Adobe Creative Suite, Google Drive, Microsoft Office.

Demonstrated expertise in utilizing project and team collaboration tools (such as Basecamp and Help Scout).

Demonstrated ability to learn and leverage advanced features across a variety of digital platforms and content and asset management systems.

Technical Competencies NameUser ExperienceDescription Demonstrated ability to create accessible web (WCAG 2.1 Guidelines) and email layouts Demonstrated commitment to good UX/UI design principles.

Demonstrated ability to account for both project goals and user needs in the creation of effective communications and user interfaces.

Technical Competencies NameVendor ManagementDescription Demonstrated ability to collaborate with and consult third-party vendors for support and to maximize value of platforms and tools.

Demonstrated experience in vendor selection and RFP processes.

Demonstrates expertise with the markets for key tools such as email marketing providers, higher education CRMs, mobile app platforms.

Technical Competencies NameCustomer ServiceDescription Demonstrated ability to work cooperatively and responsively with campus and external constituents on content creation and maintenance.

Excellent problem-solving skills and the ability to interpret user feedback to troubleshoot and resolve issues.

Demonstrated ability to train and educate users on the use of digital communications tools.

Demonstrated ability to balance priorities and provide responsive assistance with communications tools.

Behavioral Competencies NamePersonal Accountability for ResultsDescription Takes responsibility for decisions, performance, and outcomes; behaves in a responsible manner with a positive attitude; shows self-awareness and openness to feedback.

Behavioral Competencies NameEffective CommunicationDescription Demonstrates effective written and oral communication skills; shares information and seeks input from others; adapts communication to diverse audiences; protects private and confidential information.

Behavioral Competencies NameProblem Solving and Decision MakingDescription Analyzes and prioritizes situations to identify and solve problems; generate solutions to improve efficiency and quality; involves others in solving problems and making decisions; factors organizational goals into decisions; and makes clear, transparent, and timely decisions.

Behavioral Competencies NameChange ManagementDescription Responds positively to changing university initiatives and readily adapts behavior to maintain effective performance.

Understands the long-term direction of the university and can relate this to the departmental area.

Adapts to new methodologies; identifies and acts on areas where change is appropriate.

Behavioral Competencies NameLeadership and TeamworkDescription Applies skills and knowledge to achieve departmental and organizational success.

Balances individual and departmental goals; and helps others perform at their best.

Builds productive relationships to enhance individual and organizational effectiveness; treats others with respect; and resolves conflicts among team members.

Behavioral Competencies NameCreativity and InnovationDescription Generates, explores, encourages, and implements innovative ways of creating strategic value for the university.

Generates, explores, encourages, and implements innovative ways of creating strategic value for divisional institutional partners.

Demonstrates creativity in achieving personal goals.

Critically assesses the effectiveness of new initiatives.

Behavioral Competencies NameDiversity and InclusionDescription Demonstrates respect for people and their differences; understands the benefits of a diverse workforce; earns the trust and respect of others; includes and welcomes others; works to understand the perspective of others; promotes opportunities to experience diversity within our community.

Behavioral Competencies NameSustainabilityDescription Understands the impact of decision making and personal behavior in achieving the university’s commitment to a sustainable and carbon-neutral campus; supports and advances the university’s sustainability initiatives; influences others to use sustainable practices.

Requirements Professional Experience/ Qualifications A minimum of two years of work experience in a relevant discipline is required.

Expertise in HTML; CSS ;email templating and web content management, Basic understanding of responsive digital frameworks.

Search engine optimization (SEO).

Familiarity with web accessibility (WCAG 2.1), and JavaScript.

Preferred Qualifications Familiarity with site-building and theming in Drupal and PHP.

Basic understanding of APIs.

Basic understanding of graphic design and graphics animation.

Education Associates Degree required Bachelor’s degree preferred CertificationsPhysical RequirementsOther Information Posting Detail Information Requisition Number2020S006PostingTemporaryNoWork Schedule Weekdays 8:30 – 5:00 Occasional Weekends and Evenings Job Open Date01/22/2020Job Close DateOpen Until FilledNoSpecial Instructions SummaryEEO Statement It is the policy of Colgate University not to discriminate against any employee or applicant for employment on the basis of their race, color, creed, religion, age, sex, pregnancy, national origin, marital status, disability, protected Veterans status, sexual orientation, gender identity or expression, genetic information, being or having been victims of domestic violence or stalking, familial status, or any other categories covered by law.

Colgate is an Equal Opportunity/Affirmative Action employer.

Candidates from historically underrepresented groups, women, persons with disabilities, and protected veterans are encouraged to apply.

Clery Act CAMPUS CRIME REPORTING AND STATISTICS The Campus Safety Department will provide upon request a copy of Colgate’s Annual Security and Fire Safety Report.

This report includes statistics as reported to the United States Department of Education for the previous three years concerning reported: 1.

crimes that occurred on-campus; in certain off-campus buildings or property owned or controlled by Colgate University; and on public property within, or immediately adjacent to and accessible from, the campus and 2.

fires that occurred in student housing facilities.

The report also includes institutional policies concerning campus security and fire safety, such as policies concerning sexual assault, life safety systems, and other related matters.

To obtain a copy, contact the Campus Safety Compliance Manager via e-mail at .

You may also access the report from the Campus Safety web page at: .

Supplemental Questions Required fields are indicated with an asterisk ().

Are you currently a Colgate employee?

Yes No Have you ever been a Colgate employee?

Yes No Are you at least 18 years of age?

Yes No Please let us know how you heard about this position.

Albany Times Union Binghamton Press & Sun BlackCoachesinSports Cazenovia Republican Chronicle of Higher Education Chronicle of Philanthropy Colgate Employee Colgate Website CoSIDA Diverse Issues of Higher Education HERC (Upstate New York HERC) LinkedIn Mid-York Weekly NACWA naviGATE NCAA News Norwich Evening Sun Oneida Daily Dispatch Sherburne News Syracuse Post Standard Utica Observer Dispatch Waterville Times Other If you selected “Colgate Employee” or “Other” for how you heard about this position, please provide the employee’s name or where you heard about/saw the position.

(Open Ended Question) Applicant Documents Required Documents Resume Cover Letter Optional Documents